In this guide, we will review why you should think about using Google Ads advertising. It is perfect for those who are interested in getting new customers from the web and Google.
What is Google Ads Advertising?
Google Ads advertising is paid keyword advertising or search engine marketing (SEM) bidding for a keyword / phrase to display a text, image, or video ad. Most often, Google Ads is used to get traffic to websites.
1. Look at the top of Google today!
Did you know that 80% of all purchase trips start on Google today? Not, but you certainly know for yourself how often you search Google every day for products, travel and services.
The first, and perhaps the biggest reason why you should work with Google Ads advertising is because you see one at the top of Google. This means that you can choose which search phrases you want your website to appear at the top of.
It is beneficial for most companies, but especially for those companies where potential customers can benefit from the company’s offers on the web.
The alternative to Google Ads is SEO:
The only possibility to appear at the top of Google is through Google Ads or SEO. However, the organic ranking is below the ads.
How many clicks on Google Ads ads?
This is a common question, but the fact is that about half of all searches on Google go to Ads advertising. So Google Ads is a great channel for accessing Google traffic.
2. Get new customers & inquiries
The next reason why you should work with Google Ads is that with an increased volume for good search phrases, you have the opportunity to bring in new customers, leads and inquiries to the company.
However, it is important to know that Google Ads is only traffic to the website. Then it is the website task to convert visitors to requests.
Because you choose your search phrases that you want your ads to appear for, you have the opportunity to capture visitors to your website when, for example, they search for “electrician Melbourne”, “buy yellow socks” or search for a “accounting firm Sydney”.
3. Target your advertising to your target audience
With Google Ads advertising, you can specifically choose which audience you want your ads to appear for.
You decide for yourself the following:
- Which keywords you want to appear for.
- Your advertising budget
- Which devices (mobile or desktop).
- Time of day when ads should be displayed.
- If the ads are text, image or video.
Unlike traditional marketing, when you use Google Ads, you can have full control over everything related to advertising. You are in control.
The biggest advantage of Ads is that it is relevant advertising. You do not scare away customers but it reflects the viewer’s intention.
When someone searches for “buy skates” and your ad is visible and your website offers good skates, you will most likely do business.
4. Measure the results easily
With Google Ads, you can get exactly what a call or inquiry costs the company. You can set up Google Ads to measure when desired activities are done using conversion tracking on the website.
You can measure the following:
- Call
- Email inquiries
- Buy
- Reservations
With the help of conversion tracking, you can easily determine your ROI (return on investment) on your marketing.
Sometimes it can be very different between keywords, and after some time advertising, you can remove keywords and phrases that do not generate leads and put time, energy and money on keywords that actually yield results!
5. Put your own budget
It is you who sets the budget for your advertising. Google doesn’t care if you put down $ 200 or $ 20,000 / month. It is also up to you to decide from a lot you are willing to pay per click. It is then a combination of your bid, the quality of the advertisement and your Lading page(homepage) that determines where you appear in the search results (location 1–6).
If you bid too little for a keyword, there is a risk that you will not even come on the first page and then you cannot expect to receive significant traffic. In some cases, your advertising may not provide any clicks at all.
6. Check out all the statistics
In the Google Ads platform, you get a complete look at all the statistics related to your advertising. You can then see how many people searched and clicked on your ads. Which keywords generate the best results, which times are best, and what position they have and number of impressions.
By acquainting yourself with the statistics that are very deep, you can optimize your advertising and account so that you can eventually create a money machine and achieve even better results.
7. Start small, increase & test
Don’t start by adding $ 20,000 / month. but start small ones the first few weeks. Test yourself in order to then gradually add more budget. Also, be aware that when you start, best practice is to start with targeted advertising.
That means you should:
- Work with many ad groups.
- Work mainly with phrase and exact matching.
- Advertise near geographically.
- Start with conversion tracking from day 1.
The important thing here is that you should be aware that a successful Google Ads account will take a few months to get started. So be patient and test yourself. It’s better to start with tight advertising to slowly but surely post new keywords and phrases.
8. Mobile-adapted advertising
The flexibility of Google Ads is great so you can customise ads with, for example, only mobile phone numbers. It is also possible to do so that apps are downloaded, or the possibility of SMS
9. Pay only for click PPC
In Google Ads advertising, you only pay for results. This means that you do not pay for exposure in the SERP, but only when someone clicks on your ads. The price you pay is a penny more than the one below you. You also never pay more than the click cost you set per keyword.
In addition, Google Ads works the way you set a daily budget. So say you set a daily budget of $ 200. This means that you then have a monthly budget of approximately $6000.
