LinkedIn is growing rapidly and has a total of over 500 million active users, 40 million of whom are also decision makers and 10.7 million opinion makers.
You can get help from SEO Agency to optimise your LinkedIn page. Here under I am posting some tips to optimise self.
LinkedIn little different
LinkedIn works slightly differently compared to other social media. Here it is more important than ever to involve their employees and invest heavily in dynamic content. Here are some tips on how to work best with your business page on LinkedIn.
Language
Do you want the page in more languages, maybe both English or other languages? Set the default language of the page to English and select other language as secondary.
Write everything in the profile in all languages. By doing this, you ensure that everyone who does not have your other language as their first language on LinkedIn sees the page in English.
Share, share, share
At LinkedIn, it is very much about demonstrating and above all sharing competence and knowledge. Create updates where you share interesting industry news, share your thoughts, insights and opinions, write industry-related or product-specific articles.
Please comment and share other people’s posts or share their articles. Follow partners, industry bodies or relevant influencers.
Engage the employees
On LinkedIn you want to show that the company has many and competent employees. It is therefore important that you engage them. Write a policy for social media in general and LinkedIn in particular.
Make sure everyone in the staff is linked to the company page and not just enter the company name as an employer.
Also encourage employees to be active on LinkedIn and yes… it is OK to surf on LinkedIn during working hours. This is where you build up your network, keep track of competitors, get industry-related news and insights. And above all, you put your business on the social map.
Everyone who works at the company and has a LinkedIn profile should, as I said, be linked to the company page. During the introduction, a company description and the person’s service should be in addition to their personal presentation.
Here, all employees should have the same description of the company. A short presentation of two to three sentences describing the company’s operations, vision and objectives. The employee’s description of his or her service should also match both the other employees with the same service but also the company’s description of the service.
Most people today have a clear job description and in it you can enter a brief description of the company and the service that can be used on LinkedIn. By doing so, a clear and uniform picture of the company and its employees is given.
Show the company’s skills
Invite all employees to write industry- and / or product-related articles that they publish on their LinkedIn profile. Then share these articles on the company’s LinkedIn page. Now you show potential customers and business partners that the company has competent staff unlike if only one person in the marketing department publishes all material.
Examples of updates
Create or share at least one update / day on the company page but definitely at least one a week. Take help from the employees but remember to create a policy for social media so everyone knows what they are getting, not getting and should relate to.
Keep the updates short, preferably no more than 150 characters incl. cv. links and CTA. Speaking of CTA, do not expect the recipient of the message to understand that he or she is expected to visit the company’s website, if that is the goal, do not forget to call for it.
“Always link to the website as far as possible and then directly to a page that is relevant to the post. If the links are longer than 23 characters, LinkedIn automatically cuts them down, but here I recommend using campaign links so you can derive traffic from specific posts in Google Analytics. You can find a link to the Google URL builder here . “
Publish at the right time
Publish at the right time. On LinkedIn, posts are widely presented in chronological order and are rarely repeated, especially if someone has many in their network. In other words, there is usually only one chance to show an organic post.
The highest usage on LinkedIn is usually between 9–11 am on weekdays and mainly on desktop. There is also relatively high activity on weekday evenings at 20–22 and mainly on tablets. But you see a significant increase in the use of mobile, even if it is not comparable with other social media.
Choose the right audience; When the company page has more followers, it is possible to choose which target group the post should be targeted to, the target group must reach at least 300 people of the followers for the page. This allows you to create a selection and save different audiences depending on the type of post you want to publish.
Showcase pages
If you have a specific product, department or recurring event, a Showcase page can be a good alternative. It is a way to build long lasting relationships and not a campaign tool. Here, just like for the company, you can build networks, publish content and target the messages to specific target groups. The showcase page is linked to the company page (main page) and you can advertise for the showcase page only if you want.
networking
Be sure to follow other pages, companies or influencers that are relevant to the company and industry. As mentioned before, it is good to also share other people’s posts, this can cause them and others in their network to start following your company page and building up your followers.
