The weekend effect
Reach out on the weekend when people are free and have more time to read.
It goes without saying — to do Letterbox distribution on a weekday and compete for attention when time is short and people have other things to think about — it’s difficult.
Therefore, we only hand out on the weekend when people are free and have more time to read and plan their purchases. And there are studies that show we are doing the right thing. The general OBS value is 12% higher on the weekend compared to a Monday! In addition, the business will start earlier this week.
Help from idea to mailbox
We have specialist expertise in all parts of the Letterbox distribution flow. We make an analysis of the current situation, recommend the best solution, help you through the entire process and create solutions for the best possible effect for your campaign.
We can help you all the way from idea to mailbox and have knowledge of:
- Analysis methods to ensure the right target group
selection — Selection options in the form of sources and databases
- Design of printed matter regarding color, shape, format and appearance
- Timing in terms of repetition effect, weekend and time of year
- Follow-up via our effect measurements
Flexibility in design and distribution
Thanks to our local franchise offices, there is the possibility of high flexibility regarding both handlings of odd formats and different Letterbox distribution mailings, as well as the actual handling of the office.
This means that you as a customer have high freedom of choice and can choose solutions that suit based on your offer, timing in distribution, and other local conditions.
By timing, we mean that distribution start is initiated by, for example, whether or local events. We can store your printed matter for both long and short periods of time. If your circumstances change, we will act quickly to solve the problem, something that our competitors cannot offer. This means e.g. that you do not risk a delayed start of the campaign and thereby a reduction in sales (in case of late delivery) or that you start a quick campaign in the event of a weather change that affects the offer such as e.g. tires and lawnmowers.
Local connection
Through our approximately 40 local entrepreneurs, there are knowledge and contact routes throughout the country. We can give you as customer advice from a local perspective and thereby help you have a high effect on the campaign. We have knowledge of purchasing flows, population structure and geography at the local level.
For our larger customers, we are the communication channel between the head office and local retailers. We can reach and inform the local retailers and thereby prepare and strengthen the campaign. Svensk Direktreklam is the only player in the Letterbox distribution market to offer this and thereby we can increase the effect on the customer’s campaign.
